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SEO Home - Search Engine OptimizationSEO - Search Engine Rankings - OptimizationSEO Strategy - Search Engine OptimizationThe 3 V's - SEO Ideology & Philosophy: Vision, Search Engine Visibility, & Value

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vision           ||--||           Visibility           ||--||           Value


Search Engine Optimization and Website Promotion efforts should never interfere with the primary reason a website owner has a website: The products, services, and information provided to clients, customers, and the general public.

In fact, just the opposite it true: Optimization work should result in delivering targeted search engine visitors directly to the content they seek.

Optimization work should never interfere with website presentation.

In fact, just the opposite is true: It should reinforce page and website content, providing visitors with increased clarity, ease of navigation, and improve the website visitor's overall experience.

The art of search engine optimization is applying the SEO vision in synergy with the entire website vision.


Good search engine visibility should always should equate with good visitor visibility. This is the "magic" of precise website architecture.

Visitors should enter into a website from search engines into the area of a website that gives visitors the exact information they seek. Having achieved this, new visitors should have ready access to all products, services, and information that a business has to offer, without having to deal with navigation confusion.

With our full service offering, we can rearchitect a website to achieve full visibility, and then track and identify visitor behavior. By profiling visitor statistics, new sales opportunities and sale closing strategies can be implemented.

Search Engine Optimization Visibility involves information accessibility for visitors, search engines, and website owners.


Not all business strategies are created equal. An SEO firm should have the capability and experience to evaluate a market and online marketing strategy, and make recommendations suitable to provide the greatest value.

A few examples:

  • Online Market Penetration Strategies

Established companies primarily seeking to gain significant online market penetration require a great deal of "off-site" website promotion strategies. Advertising budgets are set aside, and the primary focus is on branding.

  • Small Online Business Ventures - Online Sales

Target markets require evaluation, and a competitive analysis needs to be performed. To minimize costs, content development, website architecture, and on-site optimization is a primary focus, with recommendations on affordable link popularity strategies to "build up" search engine ranking power.

  • Content Publishing - Information Rich Websites and Projects

Technical writing, copy editing, on-site optimization and website architecture are primary focal points, while establishing enough inbound links ( search engine measured "website popularity" ) to power the website architecture.

The value of search engine optimization and promotion relies upon realistic projections, evaluating profitability, and developing a workable strategy for each website owner's business plan.

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